To Advocate for Love and Kindness

Advocating kindness and love and spreading new, creative love designs was one of the biggest original inspirations when starting working on the David Krug store and brand. 

Having my name on the brand is also way to keep me extra accountable to my supporters. 

I built the Stockholm Love Sculpture in Skarpnäck that you find in some of our designs to advocate for love and remind everyone including myself that as long as I stay a loving person it's a win, and if I lose that I lost in life. 

The original registered domain name for this store was all about love, but as I realized that this would limit me to making only love designs I chose to go with my own name, after debating this a lot.

I have previously owned sites and trademarks that felt right when I created them but felt limiting or no longer like good brand names for me after some years when I had grown in other directions. 

Chosing my own name for my brand felt like the only way to know that it would be somewhat relevant to who I was and what I did five and ten years later. 

With my name the only limit on my designs are that they have to be inline with my personal values at any given time of creation and that's a way in which I don't mind to be held accountable for the sake of good karma. 

Some of the first designs of the David Krug brand where the stars and stripes love flag designs and the leopard love designs.

Before launching the site my designs grew into a concept that involved empowerment, motivation, love for nature, animals, life, creativity, growth, freedom and much more.

These are all things that have been close to my heart for years before.

For as long as I'm alive and hopefully after I pass as well, this store and brand will in big part be about advocating love, understanding and helpfulness to fellow human beings and animals.

If you are looking for creative brands and people that will never sign their souls to the wrong side, then I promise to do everything in my power to make sure that I'm one of them.

You are welcome to hold me accountable to that promise.

Finding out that some other brands that I have hosted on this sites did not live up to that is a big part of why I will remove them and focus even more on my own brand that I know deeply. 

Sincerely, 
David