To Create the First Vegan Brand with less than 100 of each Creation.

A big part of our vision was to give you, our supporters a good vibes in many ways at once. 

When buying a Krug product you get a piece of design that less than 100 people in the world will ever be able to buy.
Sometimes you will be the only one to own that design, or one of 2 or 3.
You can read more about this under limited edition policy: 

When buying Krug products you also have peace of mind from not supporting a company or owner that create, sell or buy animal products that have caused animal suffering. 

You DO support a company that respects and helps people and children to the best of our ability, not the opposite, as some very big brands have been found to do. 

This store will never sell (or buy) products made from materials like leather, suede, fur, wool or silk. 

I will work hard at creating a store built on empathy while staying true to everyone who supports this vision.

Initially I made the mistake of including some of the most well known and expensive brands in the world in this online store, but after realizing how little some of them care not only about the lives of animals but also about people and children especially, it's clear that I have to remove these brands from my store. 

I should probably never have been proud to have these brands in my store and should never have added these products.

I should have done my own thing from day one.

Mistakes will be made and there is no way of learning that is as effective as making a mistake.

My apologies for supporting those brands goes out to everyone that those brands may have hurt in the past, their families, and the animals they hurt. 

Here's to trying to build something that does good deeds instead!